One of the main reasons business people don’t write their book is because they’re not sure if they can write a high-quality book (both in terms of the content and the actual writing) that will receive good reviews from their peer group/industry.

Which is a shame as many business people have decades of knowledge and insights that can help other people, but it’s locked away and only shared one-to-one.The right words can share your knowledge in a way that helps people with some of the challenges they are facing and to avoid the mistakes that you and others have made.

1. Put your reader first

2. Tell a positive story, but keep it real and get to the point

3. Plan what you're going to write BEFORE you start writing

4. Go easy on the jargon and TLAs

5. Know your style

6. Write first then cut, cut and cut some more

7. Shrink your sentences

8. A picture is worth a thousand words

9. Listen up

10. Read

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Jaqui Lane
Founder, The Book Adviser

[email protected]

www.thebookadvsier.com.au