The WRITE Strategy

Welcome to The WRITE Strategy newsletter for business book writers and self publishers. 

The Write Strategy is a community of business experts and leaders who want to share and leverage their knowledge, build their profile and be recognised as a leading voice in their field.

As the AI world moves through the hype phase to the ‘real use’ phase it’s a great time to think about what this means for writers and readers. As I’ve noted before ‘we humans’ have to own or reclaim our agency in relation to the writing of books and content. We need approach AI as providing (some) useful tools to aid us in our writing and book marketing, not to substitute us. And we need to take ownership of what we ask it and how we use it.

Never lose sight that our superpower is that we’re human, we thrive from connection and building relationships NOT transactions. Sure, in the book business we all want to sell more books, but for most of us, there’s a bigger purpose and intent – to help others through our knowledge, insights or experiences. In this way other people can learn, gain support or comfort knowing they are not alone, grow or even change.

Many of us want to work with people we respect and admire and /or genuinely want to help grow and learn. We do this through writing and self publishing our book and then taking it out into the world to share it with as many people as possible.

What we’re really doing is connecting, seeking out human interaction – questions, feedback, new ideas, different ways of looking at things, helping people. We’re creating the opportunity for new relationships and deepening existing ones.

Your book sales can be measured – they’re a transaction, but relationships are felt.

And this is why AI can’t replace humans. It doesn’t feel, have purpose, seek connection. AI tools can help us with many tasks in the writing and book marketing process but many just add another layer of process rather than create efficiencies. Knowing what AI tools for what ‘job’ you want done takes time and effort.

Be conscious about how, when and what you do with your book writing time and your purpose.

I love this quote I read the other day: You can borrow a book, but you get to keep the ideas.

5 things to do

1. Subscribe to the Book Adviser YouTube channel We're launching videos each week with information and advice on how to write, publish and market your business book. https://www.youtube.com/@thebookadviser3764

And, if you’d like to be interviewed by me about your book, drop me an email CLICK HERE

2. It’s book festival time: Sydney Writer’s Festival: CLICK HERE  Woollahra Writer’s Festival: CLICK HERE Melbourne Writer’s Festival: CLICK HERE among others

3. Check out Publisher Rocket CLICK HERE if you really want to get into the weeds about marketing your book on Amazon and book marketing more generally. I use it when working with our clients.

4. I am exploring a company called xpertloop CLICK HERE. I’ve ‘met’ with one of the founders to understand how it might leverage business book content, and it looks interesting. I’ll keep you posted.

5. Have a book idea but not sure if it’s any good? Share your book idea with me and I’ll review and discuss it with you over a FREE 45 minute book review session. Book in a time using this link. CLICK HERE

5 things from The Book Adviser

1. Want to know 5 ways you can market your book without paying for ads? I’ve just share my top 5 tips in my latest Blog.  CLICK HERE The key takeaway is to be more visible to more people consistently over time. There’s no point having the world’s best kept secret book. And, let me know what you are doing so we can share it to The Book Adviser Community. 

2. Book launch

12 February: Bill Holsten’s book. UhHo! Avoid Unintentional blunders that Derail Entrepreneurial Success and Goof Proof Your Business was launched last month via an international, virtual event. Bill is one of our USA-based clients.

As one reader said: “UH-OH! is a must-read for startups. Holsten shows how small slip-ups—often more common than big strategic mistakes—can still throw you off course. Packed with real-world examples and ten smart tools, it helps entrepreneurs spot and avoid these pitfalls before they derail success.”

You can buy your copy here CLICK HERE

3. Book launch

February: Lori Bartel’s book, The Agency Within Us - A Plan for Fueling Agency and Adding Value to Your Agency's Brand of Account Management was launched into the world a couple of months back now in the middle of the US winter and our summer. Lori is another of our USA-based clients. You can buy her book here CLICK HERE

4.  I was recently interviewed by Scott Murray on his Podcast, The Content Brief. The interesting thing about this is that Scott read my LinkedIn article about the Hii Project and got in contact with me about it. That’s how LinkedIn can work. Here’s a link to the discussion. CLICK HERE

5. Join the Hii project: Human Intelligence and Imagination. The Hii Project is focused on bringing together people from across the business, writing, self publishing and traditional marketing world to take our human agency back in the Age of AI. We aim to do this through:

• Advocating for human writers and content creators
• Sharing information, knowledge and insights into existing and new AI tools
• Upskill writers and creators in what tools to use and how, and what to stay clear of
• Empowering writers and ethical publishers to ‘stand their ground’, take back our agency about why it’s so unique and special to have humans at the front, centre and all around the creative art of writing and publishing.
• Call out unethical practices, scams and dodgy offers while highlighting trustworthy, ethical companies, coaches, service providers and writers.

Connect with Jaqui directly here [email protected] if you are interested.

Alone we are the ‘product’. Together we have a voice-and words-that can be heard.

5 things to know

1. Writer’s Block. We all get it. I ‘got it’ over the weekend. I am on deadline for a manuscript for March 14. So, what did I do on Sunday morning instead of writing? I mowed the lawn and then . . .  preserved some plums! Now, I am not a known preserving person but the idea appealed. Well what appealed was that I ‘had’ to preserve them therefore writing HAD to wait. When you get writer’s block try one of these three things. 1. Get up and go for a walk, garden or simply get outside for 15 minutes. 2. Try writing a different chapter to reset. 3. Eat some chocolate, have a cup of tea/coffee and relax for 1 minutes, then get back into it. 

2. Cover design. Whoever said ‘don’t judge a book by its cover’ was wrong. Book covers (front and back) are a critical part of your book marketing and visibility. Spend the time and some money on an eye-catching book cover. Some tips though. Think about the title and the sub-title. They work together to ‘explain’ your book to potential readers. AND if you are going to have an image (photo or illustration) this has to work in with the title and sub title as well. Want some feedback on your book cover? Email me [email protected]

3. OpenAI has recently removed certain content warnings from ChatGPT, a move that has raised concerns among users and experts. Previously, ChatGPT would display warnings when generating potentially sensitive or controversial content, alerting users to the nature of the information provided. The removal of these warnings has led to discussions about the balance between user autonomy and the ethical responsibility of AI developers to prevent the dissemination of harmful or misleading information.

4. Perplexity just now launched their own Deep Research! Pro subscribers get unlimited access while free users get a limited number of queries per day. Research Process:

- Performs iterative searches and document analysis
- Refines research plans dynamically as it learns more about the topic
- Synthesizes findings into comprehensive reports
- Completes most research tasks in under 3 minutes

5. Google has introduced a new feature in its Gemini AI chatbot that adds “receipts” to conversations, providing more transparency into how the AI generates responses. This update allows users to see citations and links to sources Gemini used when generating its answers, helping to verify information and reduce concerns about AI hallucinations. The feature aims to make AI interactions more trustworthy by giving users direct access to supporting evidence. 

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is it time to publish your book?

The Book Adviser has helped more than 400 business leaders, owners, consultants and entrepreneurs to successfully self publish and market their business book. 

Find out more about The Book Adviser Program CLICK HERE. 

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