The WRITE Strategy

Welcome to The WRITE Strategy newsletter for business book writers and self publishers. 

The Write Strategy is a community of business experts and leaders who want to share and leverage their knowledge, build their profile and be recognised as a leading voice in their field.

As a business owner, consultant, director or entrepreneur writing and publishing a book is probably on the list of things you want to do/achieve. Of course, there’s now a range of ways you can do this, self-publishing being one of them. But writing your book is only the first of several steps to achieving the success you want with your book.

Done right, your business book can be smart business for you. It can help you grow your business, your thought leadership, brand, visibility AND make money. Done wrong, it’s a costly exercise that take up a lot of time and doesn’t achieve any of your goals.

So, what are the 9 things you have to do to ensure your business book is a GREAT business investment and sell thousands of copies? I cover these below and share some links to specific articles I’ve written on some of these topics.

1. Treat your book like any other business marketing project. Create a schedule and budget. Work out what resources you need to allocate and what your expected returns are going to be (book sales, new business leads, speaking opportunities, media coverage, corporate contracts – all of these) How Much Does It Cost
2. Identify your key target audiences and research what their challenges are and then work out how your book is going to help solve them.
3. Integrate your book into your other marketing activities – leverage these for your book and vice versa
4. Build a book section on your website and shop. Don’t build a separate website. You want to leverage your book to get people to come to your website and do more than just buy the book…you want to start a bigger relationship
5. Sell your book directly. You’ll make more money, capture the email details of those who purchase your book (which you can then build your database and start engaging with: not do-able via Amazon or other platforms)
6. Play the long game – At least 12 months if not 18 months or more. Your book, if it’s well written, targeted, produced and marketed has a long life. Plan on it, be consistent in your execution. And start marketing your book at least 4 months before you launch it. 7 Steps to Leverage Your Business Book
7. Develop collaborations and partnerships to supercharge the reach and visibility of your book, and you. Supercharge Book Sales
8. Write the best book you can. Don’t get sucked into thinking AI can write your book for you. AI tools can help in so many ways, but you owe it to yourself, your audience and the world to write a GREAT book that makes a real difference, not some regurgitated combination of information scraped by bots. AI is good at fluency NOT accuracy.
9. Don’t underestimate the effort you’ll need to put into the marketing of your book. And, if you think about it, if you’re not prepared/ready to market your book/stand up for your book-literally, why would anyone else? The Emotional Path of Self Publishing

As a Virgo I am big on planning and consistent execution. As a business book writer (I’ve completed 5 manuscripts this year) and book coach I know a thing or two about writing, self publishing and marketing and how to make it ALL happen and who and what to avoid.

Lastly, I wish everyone a safe and happy Festive Season and start to 2025. It’s a wild world out there so I choose to focus on the things I can have an impact on, including working with people who are passionate about what they do and want to share it to help people.

1.  Leverage your book content. Whether you have published a book or are about to start, you can and should leverage your book content. Your book content can be repurposed into Articles, Blogs, Podcasts, Courses, Speaking topics, Digital books (for promotions) and more. Once you have published your book it can be repurposed into separate chapters and used as Lead Magnets, special offers with course promotions, book tour events, partnerships and bulk orders and more. Having a clear content marketing and sales plan for your book is essential if you want to maximise the value you can gain from it, over time. Check out our Marketing Packages if you need help with this.

2.  Understand your analytics. Likes, Followers, Engagement, Comments are useful metrics but you want to convert people to sell books/courses/your business offering, speaking engagements. You need to track all these and tweak your content to deliver what generates more conversions.

3.  Make your website (or build one) your primary tool to sell your books and build engagement. Use social media platforms and LinkedIn as a way to engage…then convert them in some way: a newsletter, course, special book promotion, subscription. This is how you turn a book sale into potentially a new client, speaking booking, grow your course, build partnerships and more.

4.  Create or revise your book budget and schedule for 2025. What worked in 2024 might not work in 2025 and you need to know what didn’t work in 2024 so you can regroup and reset. A book without a plan means lost opportunities to sell your book, increase your profile/brand, develop recognition as a thought-leader and more.

5.  Want to know the cost to publish a book in Australia, check out this article. How Much Does It Cost?

5 things to do

5 things from The Book Adviser

 1.  If you want to get started on your business book in 2025 book in a FREE Strategy Session with Jaqui before the Christmas break (or January) and get a head start.

2.  Check out our book shop for Christmas presents–and support other self-published authors CLICK HERE

3.  Looking for some holiday reading? Here’s a list of some of the books Jaqui has read over the year that you might find interesting. 10 Books To Read This Festive Season

4.  Award finalists. Two of our clients were finalists in the Australian Business Book Awards. Congratulations to Tim Trumper for his book AI. Game On. How to decide who and what decides (Technology Category) and Susan Lee for her book, Booked Out (in the Entrepreneurship and Small Business Category.

 

5.  Do you have Book Imposter Syndrome? Do you have a book idea but are not sure if it’s any good, what people (your peers) might say about, if you can write well enough? You’re not alone. FEAR is what stops so many people from writing their book and sharing their knowledge.  The Emotional Path of Self Publishing

5 things to know

1.  Taylor Swift self-published her book…. What this says about traditional publishing is that people who have built an audience for themselves, can make it work for them. You know your audience better than anybody else, you are able to self-publish content, engage and reach your audience and achieve whatever your primary goals are. It’s about owning your content and the distribution methods to get it to market. You are more engaged and keep more of the money. Taylor Swift Eras Tour Book

2.  Harper Collins is going to allow tech firms to use its books to train AI models. Some nonfiction backlist titles will be used to train artificial intelligence with authors’ permission and some payment. CLICK HERE

3.  Scams in self-publishing are growing. Over the past month I’ve been inundated with scam Facebook promos for all aspects of writing and self-publishing AND saved a former client from signing with a dodgy operator,

Writer Beware CLICK HERE is a great site to check before you sign as is Reddit.

4.  Instagram has begun notifying users the following hashtags feature will end as early as mid-December. Users will no longer be able to follow a hashtag and have content using that hashtag show up in their main feed. Hashtags will still work in Insta’s explore and other features.

5.  LinkedIn has now embedded AI so it’s not worth using hashtags. So what you need to do is write useful, relevant content over time (and of course use appropriate keywords/phrases).

special offer-Emotional Roadmap Poster

Our special offer for the December TWS Newsletter is a serious, yet fun, look at the Emotional Road of Writing, Publishing and Selling a Business Book. It’s available to download in A4 /A3 size.  

We’ve created this poster so you know what to expect throughout your book project and, believe me, most people (including me) have experienced most of these highs and lows.

From book imposter syndrome to ‘I’m nailing this’ and ‘will anyone buy it’ to ‘wow I’ve sold over a thousand books’, this poster has every stage covered. And, we have you covered too.

Click the button below to request your copy.  

is it time to publish your book?

The Book Adviser has helped more than 400 business leaders, owners, consultants and entrepreneurs to successfully self publish and market their business book. 

Find out more about The Book Adviser Program CLICK HERE. 

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We’re passionate about business books and helping people share their knowledge and insights to a wider audience as we believe each of us can change the world for the better, one book at a time. If you’ve found this newsletter informative, inspiring or want to share some of the books we’ve mentioned, please share it with your colleagues, friends and family.

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