The WRITE Strategy

Welcome to The WRITE Strategy newsletter for business book writers and self publishers. 

The Write Strategy is a community of business experts and leaders who want to share and leverage their knowledge, build their profile and be recognised as a leading voice in their field.

The impact of AI on the content world is MASSIVE and it is impacting the world of business book writing, publishing and marketing. From Google using it in summaries, people ‘writing and marketing’ books using ONLY AI (I am NOT a fan of this as the output is rubbish), creating marketing and promotional posts, to making it easier and faster to repurpose content, AI tools are great.

If you have a business book you want to leverage to drive your visibility as a thought-leader, speaker, podcaster, business OR you are planning on writing a business book, you need to be across AI and how it can assist you . . . and what to watch out for.

The good: While I have mentioned this before, start using Chat GPT-4 and subscribe. The only way you’re going to see what it can do for you is to start learning. I use it with our clients to explore book titles and subtitles, chapter outlines and titles, key topics within chapters, the pitch for the back of the book, author’s profiles, media pitches and more.

I use Perlexity.ai (https://www.perplexity.ai/) for deeper research, as well as the ‘old-fashioned’ Google search and 1-to-1 interviews (nothing beats talking to an expert and it generates genuinely new insight and content).

I also use read.ai (https://www.read.ai/) to transcribe and summarise my interviews and meetings, although there are other AI tools out there.

If you are a Podcaster (I am not, yet) you can’t go much further than looking into Trevor Young’s latest newsletter about the tools he uses: The Content AI Issue CLICK HERE

The bad: People using AI-only generated content and spamming the world with it for ‘quick revenue’. You might have seen these promotions on Facebook ‘Earn 6 figures while you sleep’, ‘become a Kindle book millionaire’ etc. Rubbish, rubbish rubbish.

The ugly: Scammers, scraping your book/content and then repackaging it and ‘stealing’ your book and revenue, creating an eBook for ones that don’t have them and syphoning off that revenue. It happened to David Goggins and many others. Be aware and monitor all of your books’ prices, reviews and changes in Amazon BestSeller Rank (ABSR) IF you are using Amazon.

1. Try the free versions of various AI offerings and then make a decision which ones you want to sign up for. Then spend 1-2 hours a week using it across different aspects of your writing. The AI I suggest you explore is: ChatGPT, Perplexity, Claude and Gemini.

2. AI delivers better results if you test different prompts and give the tools the proper context, such as “You are a xxx who is writing for zzz, who has yyy challenge to get them to xxx (what action)…”

• Ask it to write at Year 10 reading level. That will generate a better response than telling it to be conversational or not telling it anything at all
• Tell it to change up a sentence or headline structure.
• Specify words not to use.
• Ask it to provide its response as a list
• Ask it follow up questions

3. Review your LinkedIn profile, especially your About section. Make sure it’s current, captures where you’re at now, not 12 months-2 years ago. Review your posts and articles and see which ones resonated and which did not. Do more of the former and less of the latter. 

4. Review (or create) your book content marketing plan for 2025. Wherever you are in your business book now is a good time to focus on your book marketing.  What sells now won’t sell forever and marketing the same way won’t work forever either. If you launched your book in 2023/2024 step back and see what’s working and what’s not. Regroup, repurpose, revise if you need to. If you’re going to launch your book in 2025 create a marketing plan, budget and work out how you are going to execute it. We’ve got specific marketing packages if you need our help. https://thebookadviser.com.au/book-marketing/

5. Learn some more about SEO. I’d be the first to admit that I am not the world’s most diligent person when it comes to ‘all the SEO stuff’. I am getting better after being prompted by some clients and, like everything else, it’s changing. Mark Schefer shared a post from Andy Crestodina from Orbit Media that’s really worth watching. CLICK HERE

5 things to do

5 things from The Book Adviser

 1.  Learn more about AI and data by reading these three books from our clients.

• Checkmate Humanity. The How and Why of Responsible AI CLICK HERE
• AI: Game On. How to Decide Who or What decides.   CLICK HERE
• The Little book of Chats. This is a great starter book for everyone and Peter is working on updates all the time. CLICK HERE

2. Attend the Australian Business Book Awards on Tuesday 19 November at 7pm. I have been a judge for these awards for a few years now and it’s always an exciting time…especially as some of our clients have entered their books. (No, I am not allowed to judge books I’ve been associated with). You can register here: CLICK HERE

3. I was quoted and profiled in the major financial newspaper here in Australia, The Australian Financial Review, about corporate jargon. It gained significant traction across LinkedIn and was then picked up by a number of radio programs across Australia, NZ and the USA. I share this because it’s an example of the power of being consistent in writing and sharing your content across different platforms. CLICK HERE

4. Check out our bookshop CLICK HERE if you’re looking for some Christmas presents. We have books on political satire (The Politician’s Epiphany), a memoir from a Vietnamese refugee (Sangs Memoir), the secret to McDonalds success (The Magic of McDonalds) or a book about the challenges of IVF, stillbirth, depression (No one told me). 

 

5. Share your corporate jargon with us before December 13 and your entry could be one of the finalists in the Corporate Jargon of the Year Awards…maybe even the winner.  Simply send us an email: [email protected]

5 things to know

1.  LinkedIn keeps changing so you need to change to. Here are some insights shared by Trevor Young.

• Nearly half of the posts appearing in users’ feeds are driven by commercial purposes. i.e. they are deprioritising members/users of the platform in favour of advertisers).
• Midweek posts tend to perform better. Tuesday, Wednesday, and Thursday are prime days for reach and engagement. However, depending on the type of content, you might want to publish on Friday or weekends to have less competition. Those posts often perform less in reach (views) but better in engagement.

2.  Nic Hayes from Media Stable has some great advice. “Get your opinion and position out there. Don’t regret not putting your hand up.” I certainly do this in relation to Corporate Jargon and was interview by AFR Boss magazine recently.

3. Your book launch is not ‘news’, but your perspective and insights can support media and news reports. Keep in mind that when you approach a print journalist, are interviewed by a radio or podcast host it’s not about you, it’s about the media outlet’s audience, and what’s going to resonate with them.

4. Scammers, scraping your book/content and then repackaging it and ‘stealing’ your book and revenue, creating an eBook for ones that don’t have them and syphoning off that revenue. It happened to David Goggins and many others. Be aware and monitor all of your books’ prices, reviews and changes in Amazon BestSeller Rank (ABSR) IF you are using Amazon. Better still sell your book on your website- keep more of the $, capture their emails so you can start a relationship with them rather than simply a transaction, and build deeper awareness of who you are and your business.

5.Google AI Overviews.These are a gamechanger and were launched in May of this year. There’s been much discussion about what this means for businesses that rely on click throughs from Google searches. For self published authors I can’t see this being a huge deal (unless you have a big budget and are paying for lots of Ads. However, you need to be aware of it and, in October they announced they were including Ads in the summaries. Here's an article about it. CLICK HERE

special eBook offer

In this Digital book, 5 Easy steps to develop the concept and content for your business book I’ll share with you the basic tools you need to help you start your business book writing journey.

At the end of this, you will have:

• Captured the concept of your book
• Understood, deeply your target audience and their challenges
• Developed a content outline
• Worked out why your book will make a difference to your target audience

is it time to publish your book?

The Book Adviser has helped more than 400 business leaders, owners, consultants and entrepreneurs to successfully self publish and market their business book. 

Find out more about The Book Adviser Program CLICK HERE. 

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